TO BLOG OR NOT TO BLOG? THAT IS THE QUESTION….
And it’s a big question! For writers, it comes down to a balancing act between the creation of works to be published, and the creation of content to promote the sale of the same. It’s not easy finding the perfect answer to the question.
However, if you are going to enter the highly competitive blog-o-sphere there are some guidelines to help you do it in a way that is most effective:
Remember that content is king! People search out information on the internet more often than ever before. Please make sure that your blog contains useful tips, resources and facts. Make sure that your content is easily accessed via links that are correct and current. Make sure that you’re your blog content is relevant to the theme of your blog, too—which in our case would be books, reading, editing and writing. That’s a very large field of possibilities. Brainstorm topics on a regular basis, and keep a ‘blog idea’ notebook nearby to jot down things that come to you the moment they arrive.
Time your blog posts in an intelligent manner. People like to hear from you regularly, so don’t let months go by without a fresh communication to your blog subscribers. Your readers, however, won’t want to hear from you TOO regularly, so aim for no more than one a week.
Don’t wait for the perfect time to get ‘caught up’ on blog posts, or hurry them along. Schedule time in your daily, weekly or monthly work schedule to write them. You can easily draft up blog posts for the month in a day dedicated to the task, and then schedule their posting on your author website or other platform.
Do cross-promote those blog posts once they are up. You likely have Face Book, Goodreads, Twitter, and other social media outlets for your work as an author. They, too, need fresh content to keep people engaged. Make sure you’ve directed those followers to your blog and author website once the new post has gone ‘live’.
One last idea: try to trim your blog post so that it can be read in a reasonable amount of time. An effective blog post only needs 4-8 very short paragraphs to connect with your readership.